Medium or Content?

I do agree with Marshall McLuhan that the medium is the message and that format or logic of a medium is as important as its contents. Here is simple example. Question for those who have kids, how long do you children spend in front of TV every day? Other question, what do scientists say in regard of children and time they should spend in front of TV? As a parent I’ve experienced that as much my kids spend in front of TV as harder for them to study. Scientists say that time in front of screen kills imagination. So if everything up to this moment was correct, then what is better for kids, to watch TV or to read books? I prefer the second option. Another example, if you are going to LISTEN to movie with a lot of nature scenes and or where view is meaningful. Will you be able to catch all ideas? I don’t think so. Or if you are going to watch radio show, those more talking things, will you be pleased with what you will see? I really doubt. That’s why medium is as important as its content.

I agree that television is cool medium because it fills us with details. Nowadays people's life is highly influenced by TV. People talk, dress, and behave like their favorite personage.  In other words, our society is formed by television. The key in this process plays fact that TV brings more details. People get more involved with TV as if they would receive the same message by radio or so. For example, there was a horrible crime that took place in Rancho Cordova in Slavic community. Husband’s brother killed a young mom and two kids. I heard it when I was out of the town, someone told me. I was shocked by what I had heard. However, when I got back and checked the Internet (in this case I refer to the Internet as equivalent of TV, because most News channels can be watched through the Internet too), I was shocked even more, because I saw faces of small innocent kids and young mom on pictures, I also saw faces of husband… It is incomparable to watch something or just listen about it.