Polysemy

An idea that caught my attention in this chapter was idea of polysemy or multiple meanings in TV message. As author states “media exposure is a process negotiating between what lies in the text itself and what lies in the social and cultural context in which the text is experienced” (p. 294). I do agree that each of us can watch the same TV show and had different outcomes. I believe that it happens because each person lives in his or her own small world. Every day every person experiences influence from different events, meetings, outside factors, like weather, and many others. Multiple meaning within one message always was attractive subject for discussion. One of the brightest examples is movie called “Code Davinci”. Even process of this selection was influenced by who am I, what do I believe in, and what my preferences are. When someone watches TV show or read a book, each person has a right to interpret it in the way he or she likes. But there is such science like hermeneutics that intent to identify what was an original author’s intent in regard to the text. I think that the same approach can be applied to any process of interpretation of any messages. As a conclusion, I do agree that every message has one meaning that author intended to deliver, but there are other meanings that are relatively true …